FREE Brooklyn Commercial:
Run time: 1 minute
Voice over audio:
Brooklyn has over 400 years of history [2:3 seconds]
Shot of Brooklyn Bride, 1 second flash to shot of Brooklyn Museum, 1.4 second
It also has many different inhabitants [2.2 seconds]
Shot of Brighton Beach w/ Russian signage, 1 second; shot of Williamsburg 1.3 seconds
But Brooklyn is changing. (1.8 seconds)
Shot of High-Rises being built w/obvious construction, 2 seconds
And people are on the move (1.5 seconds)
hot of Atlantic Terminal w/ people w/ luggage, 1.6 seconds
Neighborhoods are revamping their style (2.3 seconds)
Painting over graffiti, 2.4 seconds
Restaurants and high end clothing stores are moving in (3 seconds)
Shot of big name restaurant, 1.5 seconds; clothing store, 1.5 seconds
Real estate agencies are sprouting up all around us (2.8 seconds)
Multiple shots of real estate firms, 3 seconds
But what happens to those who can’t afford to live here anymore with all these changes? (5 seconds)
Shots of subway graffiti, 1 second; Projects, 1 second; run down buildings, 2 seconds; fences and weeds, 1 second
-20 second mark
What happens when their rent is spiked without much notice? (3 seconds)
Condo notices, 1.5 seconds; arguing with landlord, 1.2 seconds
Or they’re offered a deal they don’t really understand? (3 seconds)
People talking at a table, 3.1 seconds
And could have made a lot more money (2.2 seconds)
A person looking into a real estate window, 2.3 seconds
But good legal and real estate information is hard and expensive to find, and a daunting and time consuming task (7 seconds)
Shot of legal, 1.5; shot of real estate 1.5; shot of person looking through papers, 2 seconds; commuting shot, 2 seconds
This is where (emphasis) FREE Brooklyn comes into the picture (4 seconds)
Shots of logo on building, 2 seconds; shots of office (no one inside them), 2 seconds
-40 second mark
At FREE Brooklyn we are looking to give free legal, real estate and economic advice to those who are unsure about the changes in their neighborhoods and what it means for them. (10 seconds)
Shots of members of the staff talking to consumers, 5 seconds; shots of members of the staff (wearing FREE Brooklyn t-shirts) in a variety of neighborhoods talking to people, 5 seconds
We are looking to make sure our communities have a fair right to live and play, and not be taken advantage of (5 seconds)
Kids in a park, 2 seconds; older people playing chess in the park 2 seconds; moms pushing baby carriages, 2.3 seconds
We want the playing field to be fair. We want a FREE Brooklyn. (4 seconds)
smiling kids, 2 seconds; an older store owner outside his shop 2 seconds
Our logo – 1 second