Regional Hospital, January 2011 – Present, Marketing Novice
Hired into a new position, responsible for the creation of journal ads, community newspaper ads, invitations for our physician dinners, and creative design for community events. Extensive research projects with the goal of increasing community engagement and working to develop a better understanding of the markets we target.
Then in another – also new – position, responsibility additional to my ongoing creative projects with the expansion of larger ad campaigns, video editing for our social media pages, and departmental branding within multiple disciplines (microbranding based on departments’ wants and needs). Helped these departments create a well-rounded brand by designing flyers, brochures, and other advertorial materials.
Advertising Agency, Summer 2009, Marketing&Advertising Guppy
Nationally known full service advertising and marketing firm with 50 in house: account managers; graphic designers; print designers; TV and internet producers and website designers.
Worked with account executives as well as the creative team to throughout development of a variety of advertising campaigns. Part of a team that worked extensively to create a full campaigns from print to digital. Oversaw presentations to clients including creative design for both layout and front/back end coding for websites.
Regional Law Frim, P.C. Summers 2004- 2008, Reoccurring Marketing Character
Regional corporate law firm of 90 attorneys
Worked with the marketing department to develop intra-office websites and law blogs; conducted marketing research; organize seminars and outreach events; and created the firm’s first marketing video.
EDUCATION
The University of the North East, BA – May 2010
Major: International Studies
Minor: Media