I thought it would be interesting to choose the new YouTube Advertising campaign as sort of a Meta social media campaign topic. 

I was sort of surprised that YouTube felt it had to launch any sort of campaign all together, and then used its own “over million followers” celebrities to back it.

Which is even more interesting is that one of their first half year chosen ones is also running in a Diet Dr. Pepper campaign. It’s been a good year for Michelle Phan. But women want the easy accessibility to good makeup tips without having to pay $60.00 dollars at Bloomingdales. She’s a genius.

I find this campaign interesting because it speaks down to the core of what most YouTube users want – millions of fans. Or conversely they want a real person helping them with everyday tasks, not an overpaid unauthentic writer from Betty Crocker. This time I’m channeling Rosanna Pansino.

It also allows a cute fashion blogger who doesn’t seem threatening or catty – an important element in the women’s realm. She seems down to earth, relatable and someone who could honestly be your best friend – here’s looking at you Bethany Mota.

Honesty and authenticity. Well played YouTube advertisers. It’s the base line of your brand and its what consumers are quickly eating up.

 I work in Healthcare advertising and the somewhat newest trend is finding and attracting new consumers through our most trustworthy source – happy patients.  Not actors saying they received surgery when they haven’t; but honest people who really enjoyed (to the degree you can) their stay at our Hospital. In some sense the campaign is easier than others we’ve run – the content has written itself, and we know there are no holes in it.

I struggled with whether or not I could be an authentic Brooklyn writer or if I was a transient whose voice wouldn’t – or worse shouldn’t – matter.

YouTube would be an important tool for FREE Brooklyn. It’s a free and open media channel, and it is such good friends with Google. It is a service that has been profitable for many non-for-profits and small business. It can create and grow them. Those lovely ladies are examples of that, and clearly the larger Google seems the potential of letting people know that. Who knows which personalities, business or cats they may choose to broadcast nationally in the future.

I think if we would use YouTube for FREE Brooklyn we would have to focus on the authentic content. I don’t think there would be any reason to stray from it. We would need the real, honest and heartfelt work we would do to push us forward. Investors and the community would need to see we are helping and making a change.  

People like to see other people helping people. There is no reason not to let our possible resources stay under the rug. The more people who know about FREE Brooklyn leads to more people who are willing to help. Where could you go wrong?